HookSendOne moment
How the automation works, whether it is safe for your account, and how billing is handled. If something is not answered here, just email us.
When someone comments a keyword you have chosen on your Instagram post or reel, HookSend automatically sends them a direct message containing whatever you want them to receive: a product link, a discount code, a lead form, or a set of shoppable product cards. It runs on the official Meta Graph API, so it never needs your Instagram password.
Yes. HookSend uses Instagram's official Graph API through Meta's authorised OAuth flow. It does not automate a browser, does not scrape, and never asks for your password. Sending is throttled below Meta's documented rate limit for private replies, and access tokens are encrypted before storage.
Yes. Meta only permits comment-to-DM automation on professional accounts, so your Instagram account must be set to Business or Creator. Switching is free and takes under a minute in the Instagram app.
The Free plan is $0 for 8,000 DMs a month on one Instagram account, which covers comment-to-DM with the opening message and link DM. Starter is $6 per month for 20,000 DMs, 2 Instagram accounts and 200 AI credits. Pro is $13.99 per month for 40,000 DMs, 3 Instagram accounts and 300 AI credits. Business is $25 per month for 100,000 DMs, 6 Instagram accounts, 1,500 AI credits, 1 knowledge base and 1 DM flow. Growth is $32 per month for 180,000 DMs, 8 Instagram accounts, 4,000 AI credits, 3 knowledge bases and 3 DM flows. Agency is $50 per month for 300,000 DMs, 10 Instagram accounts, 9,000 AI credits, 10 knowledge bases and 10 DM flows. On the Free plan or any paid plan you can add 3,000 more DMs for $5. Every new workspace begins with a 15-day free trial of every feature, with 50,000 DMs, 6 Instagram accounts, 500 AI credits, and 2 knowledge bases and 2 DM flows to try, no card required, and moves to the Free plan when the trial ends.
The 15-day trial has every feature switched on, with 50,000 DMs, 6 Instagram accounts, 500 AI credits, and 2 knowledge bases and 2 DM flows to try. Two days before it ends you get an email, and another when it ends. Then your workspace moves to the Free plan automatically: 8,000 DMs a month on one Instagram account, every trigger, and 100 AI credits for Comment Guard and Collabs. The follow gate, product carousels, lead capture and follow-up sequences pause until you choose a paid plan, and knowledge bases and DM flows until you choose Business or above. Nothing is deleted. Your campaigns, tracked links and storefront all stay exactly as they are.
Each direct message HookSend sends on your behalf counts as one. The allowance is per workspace, not per Instagram account, and it resets on the same day of each month that your subscription started, not on the first of the calendar month.
Yes. On the Free plan or any paid plan you can add DMs in packs of 3,000 for $5, from the billing page. They are used only after your monthly DMs run out, the ones that expire first are used first, and each pack lasts 30 days from the day you buy it. AI credits are bought the same way, on every plan, including Free. Only the free trial cannot top them up, because a credit pack outlasts the trial itself.
By card, in US dollars, on the HookSend checkout page: the card form is run by Dodo Payments, who process card payments for us and add any sales tax or VAT your country charges. If you are paying from India you are shown rupee prices instead, and you pay by UPI with a QR code and a UPI link on our own payment page. Either way the purchase activates the moment the payment is confirmed, usually within a few seconds, and nothing is ever charged again automatically.
Yes. HookSend works wherever Instagram does, and every feature is the same for everyone: what decides what you can automate is Meta's rules for your Instagram account, not where you live. The dashboard, the emails and support are in English, and the AI answers your customers in whatever language they wrote to you in. Paid plans are charged in US dollars by card through Dodo Payments, and in rupees by UPI for customers in India. If a card from your country will not go through, write to us and we will sort it out.
Yes. Plans are monthly and do not auto-renew, so there is nothing to cancel in the usual sense. A plan simply ends on its expiry date unless you choose to continue. You keep full access until then.
Yes. Free covers 1 account, Starter 2, Pro 3, Business 6, Growth 8 and Agency 10. All of them are managed from one workspace, which is how agencies run several clients side by side.
Both, and on four more things besides. Six things can start a campaign: a comment on a post or reel, a reply to one of your stories, somebody mentioning you in their story, a direct message, a comment during an Instagram Live, and a comment on a click-to-DM ad. All six are on every plan, including Free. What the paid plans add is what happens after the trigger, such as the follow gate, where the DM only goes to people who follow you.
A carousel is a scrollable set of product cards delivered inside the DM, each with an image, price and buy button. It is available on the Pro plan and above.
A knowledge base lets the AI answer DMs from your own FAQ, PDF or web page, in the language the question was asked in, and each answer it sends uses your AI credits. A DM flow is a guided conversation in the DMs, with buttons and questions. Both start on Business and come with Business (1 knowledge base and 1 flow), Growth (3 knowledge bases and 3 flows) and Agency (10 knowledge bases and 10 flows), and on those plans you can add more for $3 each, lasting 30 days. The 15-day free trial includes 2 knowledge bases and 2 DM flows to try, though extra ones cannot be bought during the trial. Free, Starter and Pro include neither.
Yes. Comment Guard reads new comments on your posts and reels and hides, deletes or holds the spam, abuse and scams, and it is on every plan including Free. Its word rules and pattern rules — spam links, phone numbers and emails, emoji floods, hashtag stuffing, people tagging your buyers, and any words you type yourself — cost nothing at all and keep running whatever happens to your credits. Its AI rules, which judge abuse, negativity and fake accounts in whatever language the comment was written in, cost one AI credit per comment the AI actually reads.
Yes, and on every plan. Collabs reads the DMs you receive, picks out the ones from brands and agencies offering a collaboration, and lists them with the brand, the kind of offer, the amount, what they want you to make and the deadline. Offers with scam signs go to their own tab, and you get one email a day on the days a brand wrote to you. Each DM it reads costs one AI credit, and it never replies to a brand for you.
Yes, up to 7 days back, on every plan. A campaign normally answers only comments made after you created it, so putting one on an old post does not message hundreds of people a second later. Switch on "also answer earlier comments" and choose how far back to reach, from one day to 7. The 7-day ceiling is Instagram's rather than ours: Instagram refuses a private reply to a comment older than that, whichever tool asks.
Every workspace gets a public storefront page at hooksend.app/u/yourhandle: a shoppable grid of your tagged posts plus your bio links, designed to sit in your Instagram bio. It is included on every plan.
Yes. HookSend has an MCP connector at https://hooksend.app/api/mcp that works with Claude, Claude Code, ChatGPT, Codex, Antigravity or any other client supporting the Model Context Protocol. Claude, Claude Code, Codex and Antigravity take a token you create in Settings; ChatGPT has no field for one, so it signs in instead. Then you can ask for a campaign, describe a DM flow and have it built, or ask which of your posts got the most reach. 63 tools cover what the dashboard does. It is included in the 15-day free trial and on every paid plan, but not on the Free plan. Full details at https://hooksend.app/mcp.
No. No tool in the MCP connector deletes a campaign, a flow or a knowledge base: where the dashboard can delete, the connector pauses or archives instead, so it can be undone. The few actions that genuinely cannot be undone, such as removing comments from Instagram or sending someone a DM, refuse the first request and make your AI check with you first. Buying, billing, inviting colleagues and managing the tokens all refuse an AI client outright. Everything it does runs through the same plan limits as the dashboard, and revoking the token stops it immediately.
Yes, if you ask within 48 hours of paying and nothing from that purchase has been used. UPI payments are refunded in full; card payments are refunded less the processing charges our card provider, Dodo Payments, keeps. For a plan, used means any DM sent or any AI credit spent after the payment. For extra DMs, AI credits, knowledge bases or flows, it means any part of the purchase. To ask, open a support ticket from your dashboard with the "Refund request" category and include your order ID. Requests by email aren't accepted. A duplicate payment, or a payment where the plan never activated, is always refunded in full. The full policy is at https://hooksend.app/refund-policy.
Yes. Every paid plan can be bought for 12 months at once for 30% less than paying monthly: Business is $209 a year instead of $25 a month, about $17.42 a month. It is one payment and nothing renews by itself. Your DMs and AI credits still refresh every month of the year. Choose Yearly on the Billing page or on the pricing page.
You pay only the difference for the time you have left, and your plan's end date stays the same. If you are 10 days into a monthly Pro plan and move to Business, you are charged the gap between the two plans for the remaining days, not a full month. The same works on yearly plans. Moving from monthly to yearly takes your unused monthly time off the yearly price. The new plan's limits apply the moment the payment is confirmed.
